TOWARDS A PASSION ECONOMY

 

What is the future of work in the age of automation? Many people are pinning their hopes on what is dubbed the passion, or creator, economy, where the individual is neither wage slave nor gig serf, but engages with digital technologies to leverage their own unique aptitudes and, yes, passions to forge a livelihood on their own terms, cutting out the middle man and middle management to reach clients and customers directly, thereby satisfying the human need for both material security and meaning.
 

Proponents argue that it is an idea whose time has come. Yet the idea is also controversial. Will the offerings of the passion economy develop beyond the fake PR of ‘influencing’ and the transitory nature of viral celebrities? Will it suffer the same fate as the short-lived ‘sharing economy’? Is it possible to democratise the economy in this way, or will the benefits be siphoned off by Big Tech gatekeepers, which are pouring money into the ‘creator’ sector in order to control if for their own ends? Is everyone fitted to do it? What kind of changes in education, management and finance would be needed to make it happen at scale?
 

In his writings and thinking, Peter Drucker gave a large place to entrepreneurship, individual dignity and managing oneself. What do you think: How would he have viewed the rise of the passion economy? Or how would you describe to him this emerging new economy, with its potentials, pitfalls, and promises?

 

 

 

Winners of the Drucker Challenge Essay Award 2022

Students Category

1. Kaki Likhitha (India)
Jack of all trades Master of all'- A Pensive Pursuit of Passions! 

BIOGRAPHY ESSAY

2. Pedro Brainer (Brazil)
Web 3.0: How decentralization can help creators own and control their passion

BIOGRAPHY ESSAY

3. Connor Maginnis (USA)
Peter Drucker and the Passion Economy: Promises, Payments, and Peril

BIOGRAPHY ESSAY

Places 4th to 10th

4. Lotachukwu Udenta (NG)
My Algebra For Scaling Passion To Profits
5. Thainan da Silva Rocha (BR) *
The Pathos Economy *
6. Ana Clara de Amorim Inocêncio (BR)
New Sensibilities: The Change Of Capital
7. Steffen Yader Stadler (DE)
The Passion Economy, a False Promise?
8. Emmanuel Ejiofor (NG)
Passion Economy
9. MD Jahirul Tamal (BD)
A Wealthy alternative
10. Shenal Ekanayaka (LK)
Towards the success or the decline of Passion economy with Subscriptions

*  HONORABLE MENTION FOR THE MOST CREATIVE  ESSAY

Places 11th to 15th (no ranking) in alphabetical order

João Brainer (BR)
From the inside walls of the hospital to the outside search for meaning: A journey into Passion Economy
Obadah Limon (SD)
Economy Towards A Passion
Efe Ofure (NG)
Heads or Tails
Rebecca Singer (USA)
Eudaimonia and the Passion Economy: New Ideas Repurposed
Katharina Ripamonti Zapparoli (BR)
Passion Economy: a brief dissertation about the aspects of this new economic model.

Winners of the Drucker Challenge Essay Award 2022

Managers/Entrepreneurs Category

1. Chad Patrick Osorio (Philippines)
The Drucker Guide To The Passion Economy (a.k.a. I Wished Mr. Drucker Had Talked to My Parents)

BIOGRAPHY ESSAY

2. Mirjana Laković (Serbia)
The secret of Passion Economy hidden behind the recipe for the finest pistachio ice cream

BIOGRAPHY ESSAY

3. John Benjamin (USA)
Traveling Bands on the Information Superhighway: Will the Data Economy Leave Creatives Behind?

BIOGRAPHY ESSAY

Places 4th to 10th

4. Christine Darla Bautista (PH)
A Tale Of Two Worlds: Life in a Future Created by Authentic Passions
5. Joel Modestus Marudai (IN)
Unleashed and Unbound: Promise of Passion in the Digital Age
5. Anna Zam (NZ)
A Farmer's Daughter
7. Klementine Klein (DE)
The case for a collective passion economy
8. Olha Hurtovenko (UA)
Passion economy as a life saviour in a world that no longer exists
9. Adrija Sarkar (IN) *
The OfficeVerse starring Not-Your-Regular Employees | Passion that Prevails | Now Streaming Worldwide [HD] *
10. Isabella Adediji (NG)
Just Before You Quit Your Job Read this!

*  HONORABLE MENTION FOR THE MOST CREATIVE  ESSAY

Places 11th to 15th (no ranking) in alphabetical order

Arijit Goswami (IN)
Propelling passion with a hint of caution
Shivam Gupta (IN)
From Ration to Passion, What Motivates Us
Christian Kwizera (RW)
The lucrative art of losing an identity
Mahima Sharma (IN)
Cultivating the Critical Skillsets for the Creators of the Passion Economy
Victoria Weber (DK)
Should Every Knowledge Worker Become A Creator? - Thoughts on Success in the Passion Economy