The worldwide spread of digital technology and the advent of intelligent machines lead to fundamental questions:

  • What makes us unique as human beings
  • What could human-centered management look like?

More than ever, technological advances need to be harnessed by individuals who are in tune with their own strengths and values in order to develop their powers of discernment, judgment and moral responsibility and to benefit humanity and society. This is even more true for Millennials, who have grown up in the earliest days of groundbreaking technological achievements, and are often called upon to create the future while managing their own lives.
A good starting point for understanding ourselves is Peter Drucker’s classic essay, “Managing Oneself.


How can we leverage the power of digital technology to strengthen human capabilities such as intuition, creativity and continuous learning?

How can we leverage technology for innovation and long-term value creation that recognizes and strengthens the unique human element and moves from rationalization to augmentation?

How do you see your own personal development in terms of skills, personality, career and expectations for your life, your search for purpose and meaning?
Can technology help?
Where might it pose pitfalls?
Can you prepare for the type of skills required in 15 years from now?

If machines are getting smarter and smarter, what will management’s role be in the future? How can management capitalize on what humans can uniquely do?

How can we avoid drifting into purely technocratic mindsets?

Winners of the Drucker Challenge Essay Award 2015

Students Category

1. Khuyen Bui (US)
"Know yourself and focus on contribution"


2. Benjamin Loh (SG)
"Being Work In Progress (WIP)"



3. Jaime Muñoz (US)
"Ctrl + Alt + Del: Force Quit Dependencies & Command Save Humanity"


Places 4th to 10th

4. Laura Aguiar (IR)"Avoiding Technology Obfuscation by ‘Managing Oneself’: From Collaborative Storytelling to Drucker’s Insights" Download Essay
5. Maria Printseva (RU)"Is there any difference in self-management in the Digital Age and before Digital Age?" Download Essay
6. Gwenn Barney (US)"Finding Our Heart: Using lessons from Peter Drucker to improve technology and society" Download Essay
7. Pepe Strathoff (US)"Managing a Cyborg - Managing Oneself" Download Essay
8. Ea Due (DK)"Managing Oneself in a digital age" Download Essay
9. Daniel Kiss (JP)"21st Century Knowledge Worker: the Centaur" Download Essay
10. Deepti Swamy (IN)"Left: Technocrat, Right: digital Pariah, Humanity in the middle" Download Essay

Winners of the Drucker Challenge Essay Award 2015

Managers/Entrepreneurs Category

1. Namita Narkar (IN)
"It's all about the Human Difference"



2. Gregory Daniels (US)
"Managing, and Managing Oneself, in an Age of Information Inequality:
Lessons from Peter Drucker"


2. Nicholas Omoh (NG)
"A CYBORG AGE: The Man inside a Robocop"


Places 4th to 10th

4. Lydia Zemke (CA)"Managing in the digital age: Claiming our humanity throught the power of knowledge" Download Essay
5. Brett Ensor (US)"Navigating Human-Centered Management in the Digital Age" Download Essay
6. Christopher Hastings (US)"Managing Oneself in the Age of Big Data" Download Essay
7. Mark Horoszowski (US)"Technology is creating a Leadership Vacuum, here`s how to innovate out of it" Download Essay
8. Piotr Hrebieniuk (PL)"There's (almost) nothing special about our times" Download Essay
9. Cerys Hearsey (UK)"5 Key Challenges for Building, Managing and Leading a Hybrid Workforce" Download Essay
10. Jed Bellen (PH)"Pushing the Rational Bounds: Leveraging the Best of Human and Digital Worlds" Download Essay


Brett Michael Ensor

(July 5, 1990 - August 1, 2017)

Our Judging Panel includes

Deepa Prahalad (Head)
CEO Anuvaa LLC
and author

Elizabeth Edersheim
Board member of the Hesselbein Global Academy for Student Leadership and Civic Engage

Joan Snyder Kuhl
Why Millennials Matter