Deepa Prahalad

Deepa Prahalad is an author, business strategist and consultant specializing in opportunities at the intersection of consumer experience, technology and strategy. Passionate about emerging markets and innovation, she began her career researching how to improve efficiency in UN procurement and later moved to Singapore to become a commodities trader with Cargill.


Deepa has worked as a management consultant with firms from start-ups to large multinationals. In 2008, she researched and co-authored the book, "Predictable Magic: Unleash The Power of Design Strategy To Transform Your Business" (Wharton School Publishing).

Deepa speaks at business schools such as USC and Harvard on design strategy using the EMPOWER framework she developed and conducts workshops for executives. A frequent blogger on the Huffington Post and Harvard Business Review, she has also written about the business case for design in Bloomberg Businessweek and other magazines. She currently serves on the Advisory Boards of Lappeeranta University of Technology (Finland) and the Challenge:Future global youth think tank and student competition. Deepa also works with several initiatives that support the work of her late father, CK Prahalad, such as the Prahalad Center for Emerging India in Chennai and the Prahalad Initiative at the University of Michigan.

Deepa is a B.A. in Economics and Political Science from the University of Michigan and an MBA from the Tuck School of Business at Dartmouth, and is on twitter at @deepaprahalad.

She lives in Southern California with her husband and son.